Design Battle is an all out war between 6 of George Mason University's best design students. Competitors are challenged with a pre-selected themes, and given 20 minutes to conceptualize and execute their visions. They were then harshly judged by some of Washington DC's best pros. In the end there could only be one to rule them all- Design Battle Champion.
Inspired from the bloody battle the competitors had ahead of them, the theme was as gory as possible. The decapitated head was used ahead of the release of the full brand to build hype and mystery before it was revealed.